The cabinet fills up with a few more awards for the year.
Somethin’ Else kicked off the 2015 award season with a brace of wins at the inaugural Drum Content Awards, including the special Chairman’s Award.
We were actually featured in six different categories — our MD, Steve Ackerman, was nominated for Content Marketer of the year, and our virtual reality work (with UM London and Visualize for the South African Tourist Board) also picked up a nomination.
But bacon was duly brought home by Silverpoint — a collaboration with Punchdrunk, the immersive theatre company, and with Absolut Vodka. Silverpoint is a project one can actually call ‘groundbreaking’ with confidence: a unique piece of mobile storytelling, gameplay and performance with a brand communications payload, it encouraged thousands of people to leave their home and see where the story took them (and to sample Absolut’s products along the way).
Silverpoint won in the Most Innovative or Creative Use of Content category and was given the Chairman’s Award, which is, as you’d think, in the gift of the chair of the judges.
Elsewhere, the RTS NW Awards 2015 took place last week and our BBC Learning programme Ten Pieces, won Best Learning or Education Programme In Memory of Katy Jones. Ten Pieces is an exciting initiative for primary and secondary schools that aims to open up the world of classical music to a generation of children and inspire them to develop their own creative responses to ten pieces of music.
All in all, a pretty good week!