Giving Skins characters a life online

Somethin’ Else help Skins to go truly social

Somethin’ Else help Skins to go truly social

For the second year running we’ve worked with Company Pictures, the creators of Skins, to bring the characters to life online. In Series 6 we took on a more challenging task – to extend the Skins experience and tell the story across all platforms.

We started with the characters and their online lives, creating their Facebook, Twitter, Tumblr and YouTube accounts. The characters stories emerged in real-time, at the right time of day, and allowed audiences to interact with the world of Skins in new ways.

As well as telling stories on the platforms our characters would actually use, we also created Skins: Lock-In. This meant each blog post, Facebook update or YouTube clip was part of a bigger story. We also created a ‘spoiler filter’ which made sure fans only saw the stories up to where they had watched in the series.