We're thrilled to announce a new multi-platform Channel 4 music commission.
Best Before is a co-funded multi-platform collaboration with ALL4. The series will work across a daily updated blog site, social media, Channel 4 platforms and linear TV. Its aim is to promote the freshest new releases from the likes of Radiohead to future superstars – the only rule being the music must be exemplary and been released in the last 30 days. Best Before’s plan is to provide artists, regardless of their size, with a new way to promote their music, and for C4 to expand its connection to music beyond linear TV. It will be updated on a daily basis with content on All4. The TV series will be presented as 6 x 30’ mixes of the month’s new releases, compiled each week by a respected musical curator who will select their playlist from the wide range of music genres.
The TV series begins on 11th November and is being exec-produced by Ian Sharpe.