As leaders in content and marketing, we’ll contribute to the dialogue around content for the advertising industry
We’re delighted to have been elected as members into the IPA, the umbrella body for advertising agencies.
Election is a key milestone for us — we are now recognised as leaders in both content and marketing. We look forward to taking an active role as part of the IPA, shaping how content and marketing work together, creating value for audiences and brands.
This follows appointments earlier in the year of Ben Kerr and Mark Rivers as Executive Creative Director and Head of Content for Brands, who both joined us from Drum, and Naked founder Jon Wilkins joining our board as a non executive director.
Steve Ackerman, Managing Director, Somethin’ Else said:
“We’re delighted to become members of the IPA. With content becoming a central part of the marketing equation, we’re keen to become involved with the IPA to benefit from its experience as well as contribute to the dialogue around content for the advertising industry.”