Somethin’ Else handles social strategy for the BBC Music Awards

BBC Music Awards Ed Sheeran

The Awards took place on 11 December at Earls Court in London, and was broadcast live on BBC One, BBC Radio 1 and BBC Radio 2.

BBC Music appointed Somethin’ Else to create the social media strategy and content for its inaugural Music Awards.

The Awards took place on 11 December, broadcast live on BBC One and BBC Radio 1 and BBC Radio 2.

Somethin’ Else’s task was to extend the conversation around the Awards into the online space, ensuring that strong assets were created in order to generate shareable content on across social media channels.

The Awards took place at Earls Court in London and featured performances from One Direction, Coldplay, Paloma Faith and Ella Henderson. They were created to reflect the diversity and volume of the BBC’s music content.