TOPMAN appoint Somethin’ Else as content agency


We'll be working with TOPMAN to produce an always on content strategy.

Somethin’ Else have been appointed by the retailer to build a loyal and valuable audience of young men who regularly engage with the brand through content and go onto buy clothes online and in-store.

We will be be providing strategy, creative and production across TOPMAN’s global digital and social platforms including the YouTube channel TOPMAN TV.

TOPMAN move at an incredible pace – releasing 100’s of up to the minute fashion pieces every single week that are at the heart of UK youth culture.  Their audience move fast too, watching huge amounts of video across their devices every day.

We have built a strategy and a production model that matches that pace and are pleased to be working with the brand to create genuine customer engagement by creating stuff the audience want to watch, at the speed they want to watch it.

With a focus on style, culture and music, we’ll be producing original content all the time.  

Of our new partnership Jason Griffiths the Marketing Director at TOPMAN said “Video has become an increasingly important way to communicate with our customers. With Somethin’ Else, we’re excited to be able to provide original content every week that strengthens the relationship between the brand and our audience.”