The science of driving for performance obsessives
For Porsche it’s about the driver as well as the car. About showcasing the experience of driving the Porsche Cayman for a knowledgeable audience of performance obsessives that demand the ultimate.
This required an approach of ‘show not tell’ to convey the science and technical benefits of the new car in a visceral way that would engage drivers.
Porsche’s audience is very tech savvy so we created an interactive online experience that was playable on mobiles, tablets and desktop PCs. The Cayman Balance game used high-quality graphics to help drivers interact with the car’s turning, balance, and speed.
The solution met Porsche’s brand values and demonstrated the Cayman’s qualities in a meaningful, engaging, way.