Mim Sheikh leads the debate
Mim Sheikh is one of the Asian Network's most exciting new voices. His weekly show, which we produce, offers Asian youth the chance to air their voice on the latest issues.
The Asian Network has traditionally appealed to older audiences. In 2015 we were engaged by the network to overhaul their social media to ensure that the content on their social platforms had a consistent look, feel, tone of voice and appeal for a younger audience.
Our dedicated team focused on creating work of consistency with assets that would market the network and give better profile to the key shows. We also developed an approach around the key events that the network holds throughout the year.
Alongside our social media work, we were engaged by the network to produce its three evening shows aimed at youth audiences: Mim Shaikh (Thursdays), Yasser (Fridays) and Kan D Man & DJ Limelight (Saturdays).
With our embedded cross-platform understanding, our content producers across both social media and radio, work closely together to ensure a joined up approach to the audiences we are charged with focusing on.